Aaron Charles-Rhymes

Making AI Giftable: Token-Based Gift Cards for the AI Era

Concept Project

MY ROLE

Product Designer

TOOLS

Figma

Replit

TIMELINE

4 Months

DESCRIPTION

An e-commerce concept that turns AI usage into giftable, token-based digital gift cards no subscription required.

CONTEXT

AI tools like Claude, ChatGPT, and Midjourney are sold almost exclusively as personal subscriptions, which makes them difficult to gift and intimidating for first-time users to try. I designed a concept storefront that packages AI usage into token-based gift cards borrowing a familiar, trusted format to make AI access feel as easy to give as a coffee shop card.

Shoppers browse token packages by tool, pick an amount, and send a digital gift card with instant delivery. Recipients redeem tokens at their own pace without committing to a monthly plan, lowering the barrier to trying AI for the first time and giving the people who already love these tools a natural way to share them.

Upon ordering, users are prompted with a custom trivia game they can play to earn credits towards a future order. The trivia questions shown are unique to the restaurant/and or entree that they ordered to help restaurants build a relationship with their delivery customers.

Estimate

Estimated Business Impact

+15%
Gift-checkout conversion
+25%
New users from gifted credits
+$28
Average order value